Lesson 2-3 · Module 2
The Kettering effect: why better isn't always good enough
Before we dive into what AI can do, we need to talk about change.
Charles Kettering didn't shave five days off a 37-day process - he reimagined it entirely, and his breakthrough came not from the lab but from a lacquered tray. The real lesson: transformational change isn't about optimising the old way, it's about seeing the problem differently. AI, used well, lets us do exactly that.
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